Digital Transformation in Retail & E-commerce
Course Objectives
To enable executive managers in Oman’s retail & e-commerce sector to lead digital
transformation initiatives that enhance customer experiences, streamline operations, and drive innovation
for competitive advantage.
Target Group
Executive Managers in the Retail & E-commerce Industry (Oman)
Duration
25 hours (5 hours/day, over 5 days)
Final Activity
Participants collaborate to identify sector-specific challenges, propose innovative solutions,
and outline an actionable transformation roadmap. Presentations are followed by peer and facilitator
feedback.
Certification
Awarded upon successful completion of the course
Course Outline
Session 1: The Drivers of Digital Transformation in Retail (2.5 hours)
Explores shifting consumer behaviors, omnichannel expectations, and market competition as catalysts
for digital transformation.
Session 2: Core Technologies Transforming Retail & E-Commerce (2.5 hours)
Covers AI, IoT, and augmented reality (AR), focusing on personalization, inventory management, and
interactive customer experiences
Session 3: Omnichannel Strategies for Seamless Experiences (2.5 hours)
Discusses integrating physical and digital channels to create a unified, frictionless customer journey.
Session 4: AI-Driven Personalization (2.5 hours)
How AI analyzes customer data to deliver tailored product recommendations, dynamic pricing, and targeted marketing.
Session 5: Digitalizing Supply Chains for Agility (2.5 hours)
The role of digital platforms, predictive analytics, and automation in optimizing inventory and logistics.
Session 6: Leveraging Big Data for Retail Insights (2.5 hours)
Highlights how data analytics improves demand forecasting, inventory planning, and operational efficiency
Session 7: Sustainable Retail Practices Through Technology (2.5 hours)
How digital tools support sustainable sourcing, waste reduction, and eco-friendly practices in retail.
Session 8: Emerging Retail Innovations (2.5 hours)
Trends such as cashier-less stores, voice commerce, and virtual reality (VR) shopping experiences
Session 9: Creating a Digital Transformation Strategy (2.5 hours)
Developing strategies that align digital initiatives with market goals & customer expectations.
Session 10: Future Trends in Retail & E-Commerce (2.5 hours)
Advancements like Blockchain for transparent transactions, social commerce, and AI-driven customer service.
