Sales and Marketing

Can you tell if someone is telling the truth just by looking at them? It is a skill that a lot of people do not have. Through Body Language Basics you will be given a set of tools to use to your advantage. These tools can be utilized in the office and at home. Understanding Body Language will provide you a great advantage in your daily communications. Body Language Basics will provide you with a great set of skills to understand that what is not said is just as important as what is said. It will also give you the ability to see and understand how your own Body Language is being seen. You will be able to adjust and improve the way you communicate through non-verbal communications.

• Communicating With Body language
• Three: Reading Body Language
• Body Language Mistakes
• Gender Differences
• Non-Verbal Communication
• Facial Expressions
• Body Language in Business
• Lying and Body Language
• Improve Your Body Language
• Matching Your Words to Your Movement

Phone skills are a highly valuable tool to have in an employee’s skill set, and Call Center Training will help provide those skills. This course will help your participants improve their phone skills which will make them more confident, improve sales, and help gain new customers while retaining your current cliental. A more confident employee is also one that is happier, and happier employees will produce happier customers. Call Center Training will lower costs as it can reduce turnover. Participants will learn the skills to improve productivity and performance. This will produce a positive environment throughout your company and help influence the organization. Evaluating metrics and coaching are also used to make sure, the participants are reaching their potential, and to keep their skill set at a high level.

• The Basics (I)
• The Basics (II)
• Phone Etiquette
• Tools
• Speaking Like a Star
• Types of Questions
• Benchmarking
• Goal Setting
• Key Steps

You are in your office looking over your performance report and it happened again. Your low performing employee failed to meet quota this month even after you spoke with them about the importance of meeting goals. This employee has a great attitude, and you know they can do better. You just do not know how to motivate them to reach the goal. Money used to work, but that has worn off. You are baffled and you know being frustrated makes matters worse. What do you do? The Coaching and Mentoring focuses on how to better coach your employees to higher performance. Coaching is a process of relationship building and setting goals. How well you coach is related directly to how well you are able to foster a great working relationship with your employees through understanding them and strategic goal setting.

• Defining Coaching and Mentoring
• Setting Goals
• Understanding the Reality
• Developing Options
• Wrapping it All Up
• The Importance of Trust
• Providing Feedback
• Overcoming Roadblocks
• Reaching the End
• How Mentoring Differs from Coaching

Customers want a well-educated agent when they contact a business. They want to know that the person answering their questions knows what they are talking about. Training your staff and giving them the information that is needed to effectively assist your customer base is paramount. With our Contact Center Training workshop your participants will gain the knowledge to provide a great customer experience. They will develop skills on how to deal with difficult costumers, build rapport, and great listening skills. All of these skills combined will provide an increase in overall customer satisfaction throughout your organization.

• It Starts at the Top
• Peer Training
• How to Build Rapport
• Learn to Listen
• Manners Matter – Etiquette & Customer Service (I)
• Manners Matter – Etiquette & Customer Service (II)
• Handling Difficult Customers
• Getting the Necessary Information
• Performance Evaluations
• Training Doesn’t Stop

Recognizing employees through various recognition programs is a fantastic investment. Being appreciated is a basic human feeling and reaps great rewards. Praise and recognition are essential to an outstanding workplace and its employees. Through our Employee Recognition workshop your participants will recognize the value of implementing even the smallest of plans. The cost of employee recognition is very minimal in relation to the benefits that will be experienced. Employee recognition programs have been shown to increase productivity, employee loyalty, and increased safety.

• The Many Types of Recognition Programs
• Designing Employee Recognition Programs
• How to Get the Buzz Out About Your Program
• It Starts from The Top!
• Creating a Culture of Recognition
• The Best Things in Life Are Free!
• A Small Gesture Goes a Long Way
• Pulling Out the Red Carpet
• The Don’ts of Employee Recognition
• Maintaining Employee Recognition Programs

Events do not just happen, they take time to plan, develop, and create. This workshop is designed to give your participants the tools needed to host a great event. They will touch on planning and administrative techniques that will give them the confidence to run an engaging event that will leave a positive and lasting impression each attendee. With our Event Planning workshop your participants will explore ways to work with vendors, security, technicians, and wait staff. They will touch on different event types such as awards ceremonies, charity events, and business conferences. By utilizing the correct skill set your participants will be provided the details to pull off a successful event.

• Types of Events
• Brainstorming
• Types of Entertainment
• Support Staff
• Technical Staff
• Vendors
• Finalize the Plan
• Administrative Tasks
• Get Organized
• Post Event Activities

High Performance Teams (Inside the Company) are organizations, teams or groups working inside an office environment that are focused on achieving the same goals. Bringing team members together can sometimes be a challenge task. This workshop identifies these challenges and helps your participants push through to success. With our High-Performance Teams (Inside the Company) workshop, your participants will begin to see how important it is to develop a core set of high-performance skills while working in an office locale. By knowing and managing the way people interact in an office setting, you will be positioning your high-performance teams to accomplish any task.

• The Benefits of High-Performance Teams
• Challenges of High-Performance Teams
• How to Build and Lead High Performance Teams
• Characteristics of High-Performance Teams
• Roles of an Effective Team Leader
• Traits of Great Leaders Leading High Performance Teams (I)
• Traits of Great Leaders Leading High Performance Teams (II)
• Ideas for Motivating High Performance Teams
• Steps to Retaining High Performers
• Augmenting Team Performance

High Performance Teams (Remote Workforce) are organizations, teams or groups working in a virtual environment that are focused on achieving the same goals. Bringing team members together through a virtual environment can be a challenge task. This workshop identifies these challenges and helps your participants push through to success. With our High-Performance Teams (Remote Workforce) workshop, your participants will begin to see how important it is to develop a core set of high-performance skills, while working remotely. By knowing and managing the way people interact in a remote environment, you will be setting up your high-performance teams to accomplish any task.

• Remote Workforce
• High Performance Teams
• Characteristics of High-Performance Teams
• How to Create Teamwork
• Types of Communication
• Training Your Team
• Managing the Team
• Effective Team Meeting How-to
• Keep Happy and Motivated High-Performance Team
• Don’ts with High Performance Teams

Marketing has changed dramatically over the last decade. Marketing is all about communicating, and the Internet has completely changed the way people communicate. The Internet is a marketer’s dream come true, especially with social media, as you have a low cost marketing tool that can reach a large audience. Internet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing, and your participants will need to know how to utilize your great content. If you want your business to grow, then your participants need to understand Internet Marketing Fundamentals.

• SWOT Analysis in Marketing
• Marketing Research
• Real Time Marketing
• Brand Management
• Social Media (I)
• SEO Basics
• Social Media (II)
• Website Characteristics
• Capturing Leads
• Campaign Characteristics

Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits the big picture is revealed. Your participants will be introduced marketing and its benefits. If you are not marketing your business, you will not grow, and if you do not grow you will not succeed. Marketing Basics will provide the basic knowledge to your participants and give them the ability to build and grow your business. Marketing has changed a lot recently and having a new perspective will give your participants the needed information to assist them in their marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

• What is Marketing?
• Common Marketing Types (I)
• Common Marketing Types (II)
• The Marketing Mix
• Communicating the Right Way
• Customer Communications
• Marketing Goals
• The Marketing Funnel
• Marketing Mistakes (I)
• Marketing Mistakes (II)

In this workshop, your participants will get the knowledge they need to effectively manage their image and value by forming solid networks through strategic communication planning. Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This workshop is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public. Media and Public Relations is the most successful method of communicating your value to those around you. Furthe rmore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people know you and offers you opportunities

• Networking for Success (I)
• Networking For Success (II)
• The Meet and Greet
• Dressing for Success
• Writing
• Setting Goals
• Media Relations
• Issues and Crisis Communication Planning
• Social Media (The PR Toolkit)
• Employee Communications

Everyone can always use some inspiration and motivation. This workshop will help your participant’s target the unique ways each team member is motivated. Finding the right incentive for each member of your sales team is important as motivation works best when it is developed internally. Harness this through better communication, mentoring, and developing the right incentives. Motivating Your Sales Team will help your participants create the right motivating environment that will shape and develop their sales team with right attitude and healthy competition. Instilling that unique seed which grows the motivation in your team will ensure an increase in performance and productivity. Have the best sales team you can have through better motivation.

• Creating a Motivational Environment
• Communicate to Motivate
• Train Your Team
• Emulate Best Practices
• Provide Tools
• Find Out What Motivates Employees
• Tailor Rewards to the Employee
• Create Team Incentives
• Implement Incentives
• Recognize Achievements

Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents. This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent, but also from the sales and profits of the agents they have recruited. With our Multi-Level Marketing workshop, your participants will discover the specifics of how multi-level marketing works and how to effectively source agents. For many companies, it can prove to be a valuable tool for not only building revenue, but also for building their marketing and networking circles.

• How Does Multi-Level Marketing Work
• Building a Contact List
• Recruiting New Agents (I)
• Recruiting New Agents (II)
• Training MLM Agents
• Sponsorship/Mentorship
• Provide Marketing Presentation Training
• Provide Social Media Training
• Provide Training in Recruitment
• Provide Ethics Training

Experiencing a sales objection can be a disheartening event. Through this course your participants will learn how to eliminate the objection and push through to get that sale. Even the best quality services or items can be turned down and learning how to overcome these denials will be of great benefit. Overcoming Sales Objections is an essential part of the sales process, as it will open up a whole new set of opportunities. It will produce new sales and provide an ongoing relationship with new clients. Objections will always occur no matter the item being sold or presented.

• Three Main Factors
• Seeing Objections as Opportunities
• Getting to the Bottom
• Finding a Point of Agreement
• Have the Client Answer Their Own Objection
• Deflating Objections
• Unvoiced Objections
• The Five Steps
• Dos and Don’ts
• Sealing the Deal

Many studies have found that public speaking is the number one fear amongst most people, outranking flying, snakes, insects, and even death. Ironically, it is also one of the skills that can make or break a person’s career. Your participants will be provided a strong set of skills that will complement their current presentation skill set. The Presentation Skills workshop will give participants some presentation skills that will make speaking in public less terrifying and more enjoyable. This workshop includes topics that participants can look forward to including creating a compelling program, using various types of visual aids, and engaging the audience.

• Creating the Program
• Choosing Your Delivery Methods
• Verbal Communication Skills
• Non-Verbal Communication Skills
• Overcoming Nervousness
• Creating Fantastic Flip Charts
• Creating Compelling PowerPoint Presentations
• Wow ‘Em with the Whiteboard
• Vibrant Videos and Amazing Audio
• Pumping it Up a Notch

A good proposal doesn’t just outline what product or service you would like to create or deliver. It does so in such a way that the reader feels it is the only logical choice. Your participants will explore the proposal writing process including the most common types of proposals. The Proposal Writing workshop will take participants through each step of the proposal writing process, from understanding why they are writing a proposal; to gathering information; to writing and proofreading; through to creating the final, professional product.

• Understanding Proposals
• Beginning the Proposal Writing Process
• Preparing an Outline
• Finding Facts
• Writing Skills (I)
• Writing Skills (II)
• Writing the Proposal
• Checking for Readability
• Proofreading and Editing
• Adding the Final Touches

Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop. With our Prospecting and Lead Generation workshop, your participants will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy.

• Prospecting.
• Traditional Marketing Methods
• New Marketing Methods
• Generating New Leads
• Avoid Common Lead Generation Mistakes
• Educate Prospects
• The Pipeline
• Follow up Communication
• Track Activity
• Create Customers

Although the definition of a sale is simple enough, the process of turning someone into a buyer can be very complex. It requires you to convince someone with a potential interest that there is something for them in making their interest concrete – something that merits spending some of their hard-earned money. The Sales Fundamentals workshop will give participants a basic sales process, plus some basic sales tools, that they can use to seal the deal, no matter what the size of the sale. Your participants will become more confident, handle objections, and learning how to be a great closer.

• Understanding the Talk
• Getting Prepared to Make the Call
• Creative Openings
• Making Your Pitch
• Handling Objections
• Sealing the Deal
• Following Up
• Setting Goals
• Managing Your Data
• Using a Prospect Board

Servant leadership can seem like a contradicting term, but it is becoming a very popular tool in many businesses. Servant leadership is a philosophy that involves focusing on others, on their success, and in turn to build better relationships that benefit both manager and employee. Servant leadership shows that managers can be great leaders while boosting their employee’s confidence and further their success at the same time. With our Servant Leadership workshop your participants will focus on the growth and development of their employees and ensuring their success. In doing so, the leader succeeds when their employees do. With a business team, servant leadership can not only help employees achieve and grow, but it can also benefit their leaders and the company as a whole.

• What is Servant Leadership?
• Leadership Practices
• Share the Power
• Characteristics of a Servant Leader
• Barriers to Servant Leadership
• Building a Team Community
• Be a Motivator
• Be a Mentor
• Training Future Leaders
• Self-Reflection

Social media is a staple of modern life. It is so enmeshed in the way we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks. With our Social Media Marketing workshop, your participants will discover the specifics of how to effectively use social media marketing. By utilizing different social media platforms to reach current and potential customers, your marketing will only see success.

• Facebook
• YouTube
• Twitter
• LinkedIn
• Google+
• Pinterest
• Tumblr
• Flickr
• Snapchat
• Instagram

Phone etiquette is a highly valuable tool to have in an employee’s skill-set, and our Telephone Etiquette workshop will help provide those skills. This course will help your participants improve their phone skills which will make them more confident, improve sales, and help gain new customers while retaining your current clientele. A more confident employee is also one that is happier, and happier employees will produce happier customers. Through our Telephone Etiquette workshop your participants will learn the skills to increase productivity and improve performance. This will produce a positive environment throughout your business and influence the organization as a whole. Recognizing the different skills used between inbound and outbound calls along with knowledge on how to deal with rude or angry callers makes this workshop a great investment.

• Aspects of Phone Etiquette
• Using Proper Phone Language
• Eliminate Phone Distractions
• Inbound Calls
• Outbound Calls
• Handling Rude or Angry Callers
• Handling Interoffice Calls
• Handling Voicemail Messages
• Methods of Training Employees
• Correcting Poor Telephone Etiquette

No one is born a salesperson. No one has a special gift that makes customers buy products/services. Everyone can, however, learn how to sell successfully. By learning to communicate with customers, build lead lists, and sell the company’s services with authority, anyone can be a successful salesperson. With our Top 10 Sales Secrets workshop, your participants will discover the specifics of how to develop the traits that will make them successful salespeople and how to build positive, long-lasting relationships with their customers!

• Effective Traits
• Know Clients
• Product
• Leads
• Authority
• Build Trust
• Relationships
• Communication
• Self-Motivation
• Goals

Deciding to attend a trade show is a large investment for any company. Preparation is essential: It’s better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company, make sure they are prepared. Trade show attendees usually plan a list of whom they’re going to visit before ever entering the convention center doors, make sure you are on that list. Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as to one obtained through all other means. Get your staff trained and get to that trade show!

• Pre-Show Preparation
• Booth Characteristics and Setup
• Booth Characteristics and Setup (II)
• During the Show (I)
• During the Show (II)
• Qualifying Visitors
• Engaging the Right People
• The Rules of Engagement (I)
• The Rules of Engagement (II)
• After the Show